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NITI Aayog and Flipkart collaborate to enhance Women Entrepreneurship Platform 

Business Journal , Jan 13, 2021

In an effort to enhance the community experience for women entrepreneurs in India, NITI Aayog and Flipkart, have come together to launch the revamped Women Entrepreneurship Platform. The Women Entrepreneurship Platform (WEP) is a unified access portal which brings together women from different parts of India to realise their entrepreneurial aspirations. The revamped version shall also include an additional feature to offer mentorship to the women mentees with specific knowledge concerning a problem area through a dedicated online mechanism facilitated under FICCI-FLO’s Empowering the Greater 50% mission.

The idea of the platform was first mooted by Amitabh Kant, CEO, NITI Aayog who announced the setting-up of a Women Entrepreneurship Platform in NITI Aayog at the conclusion of the 8th Global Entrepreneurship Summit (GES) held in Hyderabad in 2017, with an overarching theme of ‘Women first, prosperity for all’.

Women entrepreneurs today face unique obstacles, from a lack of networking opportunities and mentors to the challenge of balancing work and family. When women come together or form communities, they are better equipped to tackle challenges that come their way. Shared experiences from mentors and professionals further help.

‘Community’ on the WEP platform aims to connect knowledge-seeking women entrepreneurs who have questions or seek clarifications on multiple aspects of setting up new businesses (like registering businesses, GST, funding, effects of the pandemic, etc.), or progressing already established businesses; to knowledge providing women entrepreneurs who have experience in setting up businesses and hence can contribute by solving queries.

Amitabh Kant, CEO, NITI Aayog, said, “It is my hope that WEP will become a digital place for entrepreneurs to not only seek information and support, but also help each other out. Serving as a forum for people’s voices to be heard – helping inform policies and programs to better suit the needs and requirements of people.”

Kalyan Krishnamurthy, CEO, Flipkart Group, said, “The Women Entrepreneurship Platform plays a critical role in uplifting and empowering women-led businesses in their growth ambition and we are privileged to partner with NITI Aayog in enabling their journey to success.”

The revamped portal will encourage entrepreneurs to share their entrepreneurial journeys, stories and experiences to nurture mutual learning. WEP platform, as a driver of change, continues to also promote offline initiatives and outreach programs to promote entrepreneurial spirit among potential women entrepreneurs. In this process, FICCI will support NITI Aayog and WEP to lay special emphasis on enhancing entrepreneurial and decision-making skills of women – based on mentorship programs and mentor-mentee matchmaking. This joint effort will give more power to women and enable a suitable ecosystem for their empowerment.