The market for counterfeit products presents a major challenge for Indian industry, adversely affecting 'Brand India' globally. Consumers face unregulated and unsafe products, jeopardizing their health and safety, while also undermining efficient businesses and effective governance.

FICCI CASCADE has been working relentlessly with industry, Government, enforcement agencies, media and general consumers to deep dive into the issue and provide effective strategies to mitigate this challenge. CASCADE believes that awareness and outreach are essential elements in building a proactive strategy to reinforce consumer rights and that there is a need for consumers to demand their right of genuine and authentic products.

FICCI CASCADE, in collaboration with Amazon, is organizing a Seminar on "Strategies for Robust Brand Protection and Counterfeit Prevention" on 24th October 2024 from 10:30 am at FICCI, Federation House, New Delhi. The seminar will focus on fostering partnership and cooperation among various stakeholders in the fight against counterfeit goods. The discussions will highlight the importance of consumer trust, sharing best practices and addressing the challenges faced in protecting brands, particularly in the digital space.