The FICCI Mercedes-Benz Bharat Innovation & Business Ideas Challenge Programme is a national initiative designed to identify and empower the next generation of Indian technology creators and entrepreneurs. Launched as a core CSR initiative of Mercedes-Benz India in partnership with FICCI, the programme nurtures early-stage and growth-stage startups developing high-impact solutions in Manufacturing, Sustainability, Education, Decarbonisation & Road Safety, and Automotive/EVs. Eligible innovators with functional prototypes gain access to an extensive support network, including mentorship from domain experts, national visibility, and strategic incubation pathways. The programme recognizes the top seven winners with innovation support of up to INR 30 Lacs each and a 12-month structured incubation period to accelerate their transition from labs to the real-world market. Ultimately, this initiative aligns with the national vision of Viksit Bharat @2047 by fostering a thriving ecosystem where young minds can transform societal challenges into scalable and globally competitive business opportunities.