FICCI event Massmerize 2026

Event Overview & Highlights

The 15th edition of FICCI MASSMERIZE, India’s premier Retail, FMCG & e-Commerce conference, will bring together policymakers, industry leaders, innovators, global experts, start-ups, and consumer-centric brands to deliberate on the future of India’s rapidly evolving consumption economy.
 
Scheduled to be held on 4th August 2026 at The Lalit, New Delhi, MASSMERIZE 2026 will serve as a high-impact platform for C-suite dialogue on key industry priorities including evolving consumer behaviour, AI-driven retail transformation, quick commerce, omnichannel growth, digital payments, supply-chain resilience, sustainability, regulatory frameworks, and the future of commerce in India.
 
Over the years, MASSMERIZE has emerged as a flagship industry platform fostering meaningful engagement between Government and industry stakeholders to shape policy advocacy, encourage innovation, and unlock growth opportunities across Retail, FMCG, D2C, and E-Commerce sectors. The conference will feature keynote addresses, leadership conversations, industry presentations, CEO roundtables, fireside chats, and networking opportunities with leading national and international participants.
 
As India continues to emerge as one of the world’s fastest-growing consumer markets, the 15th edition of MASSMERIZE aims to spotlight transformative ideas, collaborative solutions, and future-ready business strategies that will define the next phase of growth for the consumer industry ecosystem.

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Key Speakers

Smt. Nidhi Khare

Smt. Nidhi Khare

Secretary (CA)

Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, Government of India

Mr. Kumar Venkatasubramanian

Mr. Kumar Venkatasubramanian

Chair FICCI FMCG Committee and CEO and Managing Director

P&G India Subcontinent

Mr. Jeyandran Venugopal

Mr. Jeyandran Venugopal

Chair FICCI Retail and Internal Trade Committee and President & CEO

Reliance Retail Ventures Limited

Mr. Manish Anandani

Mr. Manish Anandani

Co-chair FICCI FMCG Committee and Managing Director-India

Kenvue

Mr. Vipul Mathur

Mr. Vipul Mathur

Co-chair FICCI FMCG Committee & Executive Director, Personal Care

Hindustan Unilever Limited

Dr. Ravi Gandhi

Dr. Ravi Gandhi

Co-Chair FICCI E-commerce Committee and Chief Public Policy and Regulatory Officer

Reliance Retail Ventures and Reliance Consumer Products

Mr. Aditya Prakash Rao

Mr. Aditya Prakash Rao

Partner

PLR Chambers

Mr. Adosh Sharma

Mr. Adosh Sharma

Country Commercial Manager

IKEA India

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Knowledge Papers Released

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Consumer trends IGNITEing growth and governance

The knowledge paper, “Consumer trends IGNITEing growth and governance,” examines the transformation underway across India’s FMCG, retail and e-commerce sectors. It explores how evolving consumer expectations, digital adoption, technological advancement and new commerce models are reshaping the way businesses create value and engage with consumers. The paper identifies six structural trends shaping the next phase of consumer commerce: the emergence of a more informed, digitally connected and value-conscious Indian consumer; increasing supply chain volatility and the need for resilience; the growing role of Artificial Intelligence (AI) across business operations; the convergence of omnichannel, quick commerce, social commerce and creator-led ecosystems; ...

Press Releases

Past Event Edition